Trump owned Online and won the election. It really is that simple. Clinton dominated the old-fashioned media where regular incrowd ‘specialists’ were allowed to point out that the Trump-team wasn’t running much of a campaign. Those ‘experts’ come from a different world and simply don’t understand the current landscape. They have no clue on how to engage an audience that is disconnected from old-fashioned media like newspapers and linear TV. In the end the Trump-team has shown that they better understood how Obama won his elections: it wasn’t grassroots, it wasn’t the black vote, it was Internet.