Medica 2016

Medica 2016

 

Medica is the biggest convention in the world for e-health and the medical industry. This is where it happens: four days in Düsseldorf. Tothem followed the Netherlands in the medical world. We met a lot of enthusiastic entrepreneurs and were dazzled by a robothand that will help our elderly in the very near future and a small tool aimed at the detection of atrial fibrillation: MyDiagnostick.

Tothem made the movie for Holland Health and inspired companies to visit Medica 2016. All powered by Sussie.

It was Internet stupid!

It was Internet stupid!

Trump owned Online and won the election. It really is that simple. Clinton dominated the old-fashioned media where regular incrowd ‘specialists’ were allowed to point out that the Trump-team wasn’t running much of a campaign. Those ‘experts’ come from a different world and simply don’t understand the current landscape. They have no clue on how to engage an audience that is disconnected from old-fashioned media like newspapers and linear TV. In the end the Trump-team has shown that they better understood how Obama won his elections: it wasn’t grassroots, it wasn’t the black vote, it was Internet.

 

 

 

A busy November

A busy November

With five events in The Netherlands and Germany, a couple of video-productions, some big software deployments, a lot of written content, a few podcasts and all that interaction in the communities we manage, November is shaping up to be a hell of a busy month. Our crew is literally swarming all over the Netherlands and Germany to craft great stories and to make compelling content.