On our way to SXSW, the biggest festival in the world combining liberal arts and tech, for some great storytelling about the German automotive industry. We are participating in quite some events and will be producing a lot of media, including a few podcasts and movies.
Our work starts in the air: we are flying Airbus A380 on special Lufthansa SXSW flight. On the upper deck Lufthansa Flying Lab hosts an inflight conference with speakers from VCs and industry including SAP, Dedrone, M-LOVE, Telekom, Daimler and more. We are doing interviews and Q&A’s.
In Austin our first stop is the House of Smart, where we will meet up with Dieter Zetsche, CEO of Daimler AG and a specialised crowd of automotive and tech journalists.